Produce for Kids® believes in creating a healthier generation! As a cause marketing organization, Produce for Kids creates programs that provide easy, fun and inspiring registered dietitian-approved recipes while generating sales and giving back to charities that benefit families and children.
There are multiple ways to get involved in the movement to create a healthier generation.
Each retail campaign includes online marketing, recipe branding, in-store signage, circular support as applicable, public relations outreach, social media support, inclusion in Produce for Kids e-newsletters and campaign promotion through media partnerships. The 360° approach provides a platform to increase brand awareness, generate incremental sales, promote consumption of fruits and vegetables, and provide recipes and tips to support families’ healthy eating journey. Visit our Giving Back page to view our current retail partners. More information on our flagship campaigns can be found here.
Power Your Lunchbox Pledge
The Power Your Lunchbox Pledge was created to encourage families and classrooms to eat healthier lunches during the back-to-school season, and again at the start of each new year in January and February. The all-digital program includes a dedicated microsite with branding lunchbox ideas, social media support, public relations and blogger outreach and e-newsletter support. Have a lunchbox-friendly product and interested in tapping into the back-to-school conversation? Let us help.
Launching a product? Looking for extra exposure across social media? Not sure where to start when it comes to professional videos highlighting your product? Our digital partnerships allow you to choose a la carte items you want to include in your promotion or product launch, or we can build a custom year-round partnership. Open to all healthy eating brands! Download a copy of our Digital Media Kit for more information.
Retail Dietitian Outreach
Shoppers are looking to retail dietitians to help make healthy decisions in store. We invite commodity boards to explore our We Heart RDs kits and digital opportunities to provide materials to this targeted and influential demographic.
Our primary children’s charity was designated as Feeding America in 2015. Since 2002, Produce for Kids campaigns have raised more than $6 million to benefit organizations that support families and children.
Together, we can make a difference! For more information on our campaigns and programs contact us.