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Welcome to Produce for Kids! Produce for Kids (PFK) was created by Shuman Produce Inc., to bring the produce industry together to support non-profit organizations that benefit children in need, as well as educate kids and parents on the health benefits of eating fresh fruits and vegetables.
The PFK program provides retailers with a complete, innovative turn-key promotional campaign for the produce department that combines advertising, colorful in-store POS materials, customized public relations plans and interactive internet marketing.
Since its inception in 2002, PFK continues to grow and expand with two national campaigns each year. The Spring campaign (May/June) raises funds to benefit local Children's Miracle Networkhospitals in the retailers' market. The Fall campaign (September/October) benefits PBS KIDSŪ to support educational programming, online resources, outreach materials and health initiatives for kids and parents.
