What is Produce for Kids?
Produce for Kids® encourages healthy eating among families by providing simple, healthy meal solutions and resources for parents, while raising funds for local children’s non-profit organizations.
Produce for Kids’ marketing programs take place in grocery stores across the country promoting healthy eating and benefitting local children’s non-profit groups. These campaigns combine advertising, in-store displays and events, public relations and Internet marketing. Ideal Meals® offer simple, healthy meal solutions for busy parents through complete meal recipe ideas created by a chef and approved by a nutritionist.
Since its creation in 2002 by Shuman Produce Inc., Produce for Kids campaigns have raised more than $4.2 million for children’s non-profit organizations including Children’s Miracle Network® Hospitals, Let’s Move Salad Bars To Schools and PBS KIDS® among others. All funds raised directly benefit these partner organizations.
Year-round resources for parents include Ideal Meals; the Parents on Produce® board, a panel made up of busy working parents; Ideal Meals demonstration videos and healthy eating tips and articles.
The Produce for Kids program has been embraced by the produce industry and covers grocery store retailers in more than 40 states and incorporates suppliers in every major produce category.