Produce for Kids® is dedicated to educating families on the benefits of healthy eating, providing simple meal solutions and raising money for children’s non-profit organizations. In the 14 years since its inception, Produce for Kids, through its produce and grocery retail partners, has donated more than $5.7 million to children’s charities nationwide.
Created in 2002 by Shuman Produce Inc., a leading grower and shipper of Vidalia® sweet onions, Produce for Kids® is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raises funds for local children’s non-profit organizations. In 2015, Produce for Kids announced that its primary children's charity would be Feeding America. Produce for Kids runs several campaigns each year and all funds raised stay local.
These in-store campaigns combine advertising, in-store display materials, public relations and online/social media marketing to reach families. Seventeen supermarket banners representing more than 3,000 grocery stores and fresh markets in 33 states and the District of Columbia support the Produce for Kids spring campaign. More than 50 fruit and vegetable growers sponsor the program, representing every major category in the fresh produce department.
In addition to in-store campaigns, Produce for Kids also executes the Power Your Lunchbox Pledge to encourage families to pack healthier lunch boxes as well as the new We Heart RDs program, which supports registered dietitians across the country.